AI and machine learning should attract advertisers doing business with Google and Facebook to Amazon, but by 2020 Juniper expects that overall, AI will contribute to rising costs per ad. … Read the whole story
Senators Mark Warner and Josh Hawley want platform companies to estimate what consumers pay for services in data, and will introduce legislation Monday to … Read the whole story
Facebook and Google reportedly stopped the FEC's efforts to regulate digital political ads during the 2016 presidential election, refusing to change ad size to … Read the whole story
The ICO has taken a look at RTB, and the industry has six months to become GDPR-compliant. Read the whole story
Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and … Read the whole story
The deal is for $150 million -- $120 million in cash and $30 million in "time-based" equity. Read the whole story
Amazon's share was just 3% in 2018. Google's share is forecast to decline 1% due to the growing competition. Read the whole story