Performance Marketing Insider
Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person with the brand. Read the whole story
On Wednesday Google introduced several features, including one that automatically adjusts ad bids based on the season, for what Google calls "seasonality adjustments." Read the whole story
The research offers interesting insights on what does and doesn't work when it comes to remarketing, and introduces a tactic called Smart Remarketing. Read the whole story
Set to rollout over the next few months, Facebook is positioning the change as an opportunity for brands to be part of what's culturally … Read the whole story
Facebook on Tuesday began rolling out "transparency tools" for anyone interested in placing ads about social issues, elections or politics. As part of its … Read the whole story
"It is incumbent upon the FTC to enforce federal law and act as a check against the ever increasing appetite for children's data," Sen. … Read the whole story
- COMMENTARY
Duration weighting provides an opportunity for the media and creative to be more aligned. For a video to be watched all the way through, … Read the whole story
Maine Gov. Janet Mills has signed a bill imposing the Obama-era net neutrality rules on Internet service providers that do business with the state. Read the whole story
