Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Searchmetrics research analyzes the impact of a recent change designed to limit how often the same brand appears in the top organic search results. Google calls it site diversity. Read the whole story
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by Laurie Sullivan
Search marketers should consider the time and sequence of events on social platforms just before a purchase. Historic data yields insights into events that … Read the whole story
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by Laurie Sullivan
Hackers working for Western intelligence agencies reportedly broke into Yandex, a Google competitor based in Russia, searching for information on how Yandex authenticates user … Read the whole story
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by Melynda Fuller
The Local News Sharing Network comes as newsrooms look for ways to bring quality journalism to communities as resources tighten. Read the whole story
by Karlene Lukovitz
A Bloomberg investigation found that YouTube execs, focused on driving engagement metrics, failed to heed internal warnings about toxic content. Read the whole story
by Joe Mandese
The IAB Technology Laboratory has completed the initial version of its data transparency standard and has officially launched its Data Transparency Standard Compliance Program. … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Browser cookies are effectively going away as a tool for managing online advertising. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers seem to be embracing shopping technologies. However, early steps in the shopping cycle can still frustrate some. Read the whole story