Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google filed an update last week for a U.S. patent that describes how to manage a two-part promotion on mobile devices. Read the whole story
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by Laurie Sullivan
Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement … Read the whole story
by Laurie Sullivan
The important of building relationships, followed by positive site experiences, is key to sustaining long-term consumer satisfaction. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international … Read the whole story
by Karlene Lukovitz
Sixty-six percent of streamers know what they're going to watch, and most who don't go to favorite channels rather than use menus or recommendations. Read the whole story
COMMENTARY
by Jayson Fittipaldi, Op-Ed Contributor
Independent agencies are on the rise. According to Agency Spotter there are more than 120,000 marketing and advertising agencies in the U.S. and over … Read the whole story