Search & Performance Insider
A report released Monday suggests that much of the growth in internet ad spend comes from small, local businesses that invest their budgets on platforms like Google and Facebook. Read the whole story
Websites and programmatic display are the two most important areas when it comes to personalization, said Christopher Hansen, IgnitionOne COO. Read the whole story
Resonate, which provides data about consumers to marketers, launched a new version of its SaaS platform to help marketers understand why consumers make purchases. Read the whole story
Advocates urge the FTC to reject a deal that would allow children's content to remain on YouTube if content creators block behaviorally targeted ads. Read the whole story
- COMMENTARY
Facebook will create a new process that diverts advertisers offering housing, employment, or credit opportunities to a system with more defined targeting options, so … Read the whole story
TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today … Read the whole story
The American Advertising Federation (AAF) has named Google Vice President of Agency and Brand Solutions Tara Walpert Levy chair and UM U.S. CEO Lynn … Read the whole story
Amazon has added to its digital assistant Alexa the ability to enable a skill to use another skill to perform a specific task. Read the whole story
The $4.99-per-month service will offer ad-free access to premium publisher sites. Read the whole story
