Performance Marketing Insider
by Laurie Sullivan, Staff Writer
An Uberall study of small business owners reveals how proprietors and marketers feel about online customer reviews, specifically on third-party platforms. Read the whole story
by Laurie Sullivan
The API provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search … Read the whole story
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by Laurie Sullivan
The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Study respondents said intrusive and irrelevant ads reflect poorly on the apps or mobile websites that carry them. Read the whole story
by Joe Mandese
The vast majority of Americans are aware of some promising new technologies, especially consumer drones (86%), virtual reality (76%), artificial intelligence (70%) and cryptocurrency … Read the whole story
by Wendy Davis
An amendment that would have made California's landmark privacy law more business-friendly was rejected Tuesday by a 3-3 vote in the state Senate Judiciary … Read the whole story