Search & Performance Marketing Daily
Thursday, July 11, 2019
  • API Automates LinkedIn Ads Performance Reporting

    The API provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search ... Read the whole story

  • Google Makes Real-Time Triggers Available For Sporting Events, Live TV

    The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers ... Read the whole story

  • Consumers Dislike Targeted Ads, Resent Privacy Intrusion

    Study respondents said intrusive and irrelevant ads reflect poorly on the apps or mobile websites that carry them. Read the whole story

  • Study Shows High Consumer Awareness For Drones, VR, Cryptocurrency

    The vast majority of Americans are aware of some promising new technologies, especially consumer drones (86%), virtual reality (76%), artificial intelligence (70%) and cryptocurrency ... Read the whole story

  • California Lawmakers Reject Key Revision To Privacy Law

    An amendment that would have made California's landmark privacy law more business-friendly was rejected Tuesday by a 3-3 vote in the state Senate Judiciary ... Read the whole story