Search & Performance Insider
With Shoelace, users can browse a set of handpicked activities or add their own to Google recommendations and Maps -- not just any map, but Google Maps. Read the whole story
Big opportunities exist for brands to build loyalty during Amazon Prime Day, but one major challenge is the rate of returns from purchases. Read the whole story
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns … Read the whole story
TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth … Read the whole story
The app will try to organize activities based on users' geographical locations and interests, then make appropriate suggestions. Read the whole story
- COMMENTARY
Use of digital, mobile is growing -- particularly among younger cohorts -- of course. But print volumes still dwarf digital, even though the number … Read the whole story
The purchase unites Wayin's data collection with Cheetah's customer engagement platform. Read the whole story
