Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google doesn't always record political ads bought with its advertising tools, and in some instances it hasn't updated for weeks. Read the whole story
-
by Laurie Sullivan
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of … Read the whole story
-
by Laurie Sullivan
Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Read the whole story
by Chuck Martin
In partnership with an artificial intelligence platform, Broadway musical Wicked has used a virtual assistant to drive ticket sales. Through its use of the … Read the whole story
by Larissa Faw
Steve Lynch is elevated to director of strategy and Jose Acosta has been appointed director of integrated production. Read the whole story