Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Experiments, on Microsoft's ad platform, works similarly to the way that companies test enterprise-wide IT changes. Feature should roll out soon. Read the whole story
by Laurie Sullivan
Amazon top-of-search ad placements accounted for just 3% of impressions but 35% of clicks and 45% of spend for Q2 2019, according to data … Read the whole story
by Laurie Sullivan
Changes to third-party developer access to Google account and Android device data will go into effect October 15, 2019, the company announced Tuesday. Read the whole story
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by Wendy Davis
The settlement calls for Yahoo to create a fund for 200 million people whose data was stolen between 2012 and 2016, and who suffered … Read the whole story
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by Wendy Davis
Handing Facebook a victory, a federal judge has thrown out a lawsuit by the Russian company "Federal Agency of News," which claimed its First … Read the whole story
COMMENTARY
by Karlene Lukovitz
Ultimately, platforms that expect to survive the Darwinian streaming environment won't have the luxury of denying viewers what they deserve: respect for their time … Read the whole story