Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Despite privacy concerns and reports of diminished use, Facebook advertising remains strong. Company estimates suggest its services still support about 2.7 billion active monthly users. Read the whole story
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by Laurie Sullivan
A legal battle is brewing over fake reviews and SEO between two tech-savvy competing businesses that both make edible flower bouquets from beef jerky … Read the whole story
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by Laurie Sullivan
Alphabet reported second-quarter 2019 earnings Thursday with revenue of $38.9 billion, up 19% compared with the year-ago quarter. Read the whole story
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by Ray Schultz
The BIMI AuthIndicators Working Group also includes Agari, Valimail, Comcast, Verizon and Return Path from Validity. BIMI allows brands to run their logos as … Read the whole story
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by Gavin O'Malley
To use the new feature, brands will choose a PIN from their business profiles, then select from automated or custom-targeting options. Read the whole story
COMMENTARY
by Megan Markley
SEO is fundamentally rooted in understanding a customer's needs and desires -- and how that customer communicates those needs. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. Read the whole story
by Sara Guaglione
Progressive web apps (PWAs) will ensure faster load times, a smoother flow between articles and improved ad layout. It also gives advertisers improved flexibility … Read the whole story