Performance Marketing Insider
by Laurie Sullivan, Staff Writer
About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above average compared to their competition. Read the whole story
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by Laurie Sullivan
The algorithm update improves Google's understanding of what information remains useful over time and what becomes out-of-date more quickly. Read the whole story
by Laurie Sullivan
"Who is winning the debate tonight?" was the top trending question. In fact, this question spiked at 2,200%. Read the whole story
by Laurie Sullivan
In the 30-second video clip posted to YouTube, Microsoft asked Mac Book to compare the Surface Laptop 2 to the MacBook Air. Read the whole story
COMMENTARY
by Mauricio Ruiz, Op-Ed Contributor
Product packaging may provide one of the most evolved, immersive, empowering creative opportunities within your future brand experience. Read the whole story
COMMENTARY
by William Burghes
The only way to evaluate the effectiveness of an email campaign is to isolate the sales resulting from the campaign from the sales that … Read the whole story