Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The senators refer to Google's employment practices as "anti-worker" in a letter to company CEO Sundar Pichai -- and demand that Google turn the temporary workers into employees. Read the whole story
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by Laurie Sullivan
Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies. Read the whole story
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by Laurie Sullivan
Kroger, Kohl's and Overstock.com are among the retailers that work with PromoteIQ. The company will become a division of Microsoft Advertising. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
O3 Industries says it will create a new business -- P39 Tech LLC -- at the private investment firm to support the remaining assets … Read the whole story
COMMENTARY
by Joe Mandese
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers see ads wherever they are, but that doesn't mean they always pay attention to ads they see or even which ads they notice … Read the whole story
by Larissa Faw
In its first focused report on worldwide healthcare ad expenditures, Zenith forecasts global healthcare ad spending will reach $36 billion this year. Read the whole story