Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Squarespace spent $108 million in advertising during first-half 2019, up 117% vs. its spend in second-half 2018. Website builder and hosting companies have significantly increased their ad spending
this year, … Read the whole story
by Laurie Sullivan
The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across … Read the whole story
by Laurie Sullivan
Google announced its intent to block ad serving of unauthorized app inventory in AdMob and Ad Manager when identified by a publisher's app-ads.txt file … Read the whole story
by Laurie Sullivan
U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- up 18% compared with Q1 2018, according to the IAB Internet Advertising Revenue … Read the whole story
by Wendy Davis
A federal appellate court has thrown out a class-action settlement that would have resolved allegations that Google violated Safari users' privacy by circumventing their … Read the whole story
by Sara Guaglione
The company has now doubled its users to 20 million in the U.S. and Japan. In the U.S., the free app drives more traffic … Read the whole story
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by Ray Schultz
Most firms plan to spend more on personalization despite numerous challenges, Ascend2 reports. Read the whole story