Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Just Media used data from a coop of 4,000 online websites to analyze intent and whether companies show increased interest in products and services during and after campaigns. Read the whole story
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by Laurie Sullivan
Google engineers on Thursday released their vision of how the company plans to develop open privacy standards more in line with consumer expectations. With … Read the whole story
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by Laurie Sullivan
Alibaba, Baidu, Google Cloud, IBM, Intel, Microsoft and four other companies have formed a group to ensure the secure processing of data while it's … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Most consumers surveyed would only shell out $4.20 per month for YouTube --- and that's more than any other app on the market. Read the whole story
by Wendy Davis
The tech companies' request to quickly dispose of a lawsuit accusing them of conspiring to suppress conservative views has been rejected by a federal … Read the whole story
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by Laurie Sullivan
LoopMe, which optimizes media based on AI, teamed up with Numerator, which supports shopper panel data, to help marketers understand purchase behavior that can … Read the whole story