Yelp launched a feature in its app on Tuesday that allows users to personalize what they see in the app. Read the whole story
Google Maps should contribute about $1.6 billion in 2020, with Discover -- the new name for the Google Feed -- at $2 billion, and … Read the whole story
Digital ad fraud for mobile and in-app advertising will cost advertisers up to $42 billion this year, and a total loss from fraud will … Read the whole story
But marketers say they are being negatively affected by privacy legislation, Dianomi reports. Read the whole story
Email marketing is the second most-used lead-generation tactic, second only to social media, Ascend2 reports. Read the whole story
Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by … Read the whole story
That's a bigger audience on the platform than other science-based media companies, like Discovery Channel (3.6 million) and Smithsonian (2.1 million). Read the whole story