While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?" Read the whole story
The state of Texas leads a group of more than 30 attorneys general preparing an investigation into Google for potential antitrust violations. Read the whole story
Google's U.K. B2B campaign is intended to highlight the importance of search for marketers, media buyers and businesses. Read the whole story
"Clean rooms" have become a way for brands and agencies to use data, and Amazon, Google and Facebook to ensure it's not shared with … Read the whole story
Digital advertising has become a growing part of auto companies' media plans, yet linear TV remains their largest spend category, says Entertainment Data Oracle. Read the whole story
GoMarketing's new division will help plumbers, heating companies and others compete online, the company says. Read the whole story