Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google has been accused of using a tracker containing web-browsing information, location and other data, and sending the data to ad companies through web pages that did not show content. … Read the whole story
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by Laurie Sullivan
Consumers are searching for health care providers on social media rather than on engines such as Google or Bing, according to a recent survey. Read the whole story
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by Laurie Sullivan
The solution is intended to standardize data collection and improve privacy settings to give consumers greater control over the type of data companies use … Read the whole story
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by Laurie Sullivan
GumGum plans to introduce "contextual" technology packaged as a service that CEO Phil Schraeder says will improve targeting and ad-placement safety. Read the whole story
by Joe Mandese
The final version of the ad and media industry's new standards includes a significant revision to a controversial component that would require audience measurement … Read the whole story
by Wendy Davis
The proposed settlement also calls for Google to develop a system aimed at ensuring compliance with COPPA, which prohibits website operators from knowingly collecting … Read the whole story
by Joe Mandese
WPP's GroupM Business Intelligence unit issued an update to its tracking of economic indicators warning advertisers to be prepared for a "downturn," and indirectly … Read the whole story