Google has been accused of using a tracker containing web-browsing information, location and other data, and sending the data to ad companies through web pages that did not show content. … Read the whole story
Consumers are searching for health care providers on social media rather than on engines such as Google or Bing, according to a recent survey. Read the whole story
The solution is intended to standardize data collection and improve privacy settings to give consumers greater control over the type of data companies use … Read the whole story
GumGum plans to introduce "contextual" technology packaged as a service that CEO Phil Schraeder says will improve targeting and ad-placement safety. Read the whole story
The final version of the ad and media industry's new standards includes a significant revision to a controversial component that would require audience measurement … Read the whole story
The proposed settlement also calls for Google to develop a system aimed at ensuring compliance with COPPA, which prohibits website operators from knowingly collecting … Read the whole story
WPP's GroupM Business Intelligence unit issued an update to its tracking of economic indicators warning advertisers to be prepared for a "downturn," and indirectly … Read the whole story