Performance Marketing Insider
by Laurie Sullivan, Staff Writer
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consumer needs -- not just in the company's own products, but competitive products too. Read the whole story
by Laurie Sullivan
Eighteen years later, marketers share their own stories of horror, disbelief, sadness, and even luck. Read the whole story
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by Laurie Sullivan
Adobe will bring together customer data from across an organization and present it in a Photoshop-inspired analytics tool. Read the whole story
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by Ray Schultz
Integris Software says its Data Subject Request (DSR) service can help firms find subject data across the entire ecosystem. Read the whole story
COMMENTARY
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Google this week announced a program to help the publishers of Minnesota's 'Star-Tribune' newspaper study ways to reach younger audiences. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The Competition Commissioner is reappointed, but this time with new powers to probe tax avoidance and to protect the IT industry. Read the whole story