Search & Performance Insider
Looking to tackle invalid or misleading online reviews across its search engine, Google on Monday announced an algorithmic update to rich review snippets, a short excerpt of a review rating … Read the whole story
"The results for Instagram, Google, and YouTube are the most bullish, and spend intent on Facebook continues to slide, while Pinterest and Snapchat's outlooks … Read the whole story
Referrals, social media, and search marketing top the list of new leads for marketers, according to a Borrell Associates study released Monday. Read the whole story
In some specific subcategories, such as snack bars and dog food, Amazon's share is down by as much as 20%. Read the whole story
- COMMENTARY
Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, … Read the whole story
Traditional media still dominate spend, but various digital channels are seeing increases, while print continues to be targeted for cuts. Targeting -- geotargeting, but … Read the whole story
- COMMENTARY
Media companies are focusing on first-party data to stop info from leaking out and enriching the duopoly. Read the whole story
Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according … Read the whole story
"Growth," and derivative words like "grew" and/or "growing," are the top words used by the management of the world's leading publicly traded advertisers when … Read the whole story
