Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Lens feature will now identify more similar online products to purchase, with more than 2.5 billion objects across home and fashion Pins, according to the company. Read the whole story
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by Laurie Sullivan
New audience-targeting tools were introduced in an open beta. The Audience Targeting Playbook outlines the success of moving from keywords to audiences, detailing strategies … Read the whole story
by Laurie Sullivan
Rob Murray led iProspect from its inception to its transformation into a global performance marketing agency with 55 offices across 40 countries. It's not … Read the whole story
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by Laurie Sullivan
GoDaddy on Tuesday announced features to help small and medium-sized businesses automate website building and product marketing, and has renamed the GoCentral tool Websites … Read the whole story
by Gavin O'Malley
Brands running video ads on social media saw shifts in brand perceptions among consumers, while consumers who saw in-feed video ads were more likely … Read the whole story
by The Editor
Today is the deadline for nominations for MediaPost's 2020 'All Stars.' Read the whole story
by Sarah Mahoney
Gen Z consumers may be thoroughly digital, but new research finds they're still keen on discovering new brands while in physical stores Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I recently switched to a new computer, so became keenly aware of the tech stack I had curated to allow me to be connected … Read the whole story