Performance Marketing Insider
Some of the missed opportunities include the role SEM plays in partner and affiliate management. Less than 40% of marketers surveyed agree that paid search can play a strategic role … Read the whole story
BrightEdge has acquired technology from Trilibis that improves site performance, released a platform that automates functions for SEO, and formed a M&A team to … Read the whole story
Companies like Uberall have launched a partnership with TrustPilot, a review platform where consumers post about one million reviews every quarter. Read the whole story
Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, rank as the top performance marketing agencies, in Forrester's just-released "Wave" study for … Read the whole story
Gunderson Direct offers Respond Fast, a voice-activated call to action. Customers can respond to offers via Alexa or Google Assistant. Read the whole story
Customers can use Alibaba's Tmall Genie smart speaker to place an order by voice for delivery within 30 minutes. Read the whole story
Amid concerns of a looming U.S. economic downturn, the U.S. ad market expanded 7.6% during the first half of 2019 and is on track … Read the whole story
Today is the deadline for nominations for MediaPost's 2020 'All Stars.' Read the whole story
'Entrepreneur' says it can now target 100% of its audience using the new DMP. Permutive does not rely on third-party cookies, but is built … Read the whole story
The company "has evolved and grown our commitment to television as part of our media mix," CarGurus CMO Sarah Welch tells "Marketing Daily." Read the whole story
