Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google on Thursday announced two new grants from Google.org to provide support for organizations that want to purchase renewable energy. Read the whole story
by Laurie Sullivan
Macy's will begin testing same-day delivery in 30 markets for online orders of $75 or more beginning Oct. 1. Read the whole story
by Laurie Sullivan
A new form of auto-redirect malvertising hidden in the code of programmatically served video VPAID ads through the global media platform Teads has been … Read the whole story
by Joe Mandese
Insight engines, which combine search with AI to generate actionable insights, represent the next generation of market intelligence. In its latest "Magic Quadrant" study, … Read the whole story
COMMENTARY
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Google's effort to give original reporting a higher ranking on its news page may appease some publishers, but is less likely to quell criticism … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The IAB Tech Lab wants to move from a system that relies on cookies to one that relies on "identifiers" provided by browser developers. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The majority (54%) of consumers trust voice assistants for low-involvement interactions that require a small number of questions to get a resolution. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
What might the D2C-reshaped world of TV advertising look like? There will be more focus on audience, automation and performance. Read the whole story