Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales. Read the whole story
by Laurie Sullivan
YouTube on Monday at Advertising Week New York plans to announce Video reach campaigns, which marketers may find much easier to use and optimize. Read the whole story
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by Wendy Davis
Two months after it emerged that Google's voice assistant sent some users' private conversations to outside contractors, the company says it will change its … Read the whole story
COMMENTARY
by Wes MacLaggan, Columnist
Google is undoubtedly shaking things up for advertisers with this rollout. Here are some ways to prepare for the emergence of the new metrics … Read the whole story
by Wendy Davis
An FTC official suggested the agency is considering changing children's privacy rules in ways that could empower YouTube to collect data from people who … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Commerce Signals estimates 40% of all media spend is wasted, a number that comes from about 60 studies, said Tom Noyes, the company's founder … Read the whole story
by Larissa Faw
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" of images for agencies and brands to use in campaigns. Read the whole story