Visual search has increasingly become a channel that can drive consumers from becoming aware of a product to making a purchase. Read the whole story
GM will also be able to create custom Alexa skills relevant to a customer's vehicle. Read the whole story
Mondelez is using celebrities, social media incentives and Alexa to keep people guessing about the latest flavor inside black-and-white Oreo cookies. Read the whole story
Travelers want relevant messaging, but almost a third say they're being emailed too frequently, Yes Marketing reports. Read the whole story
The landscape of broadcast and digital is shifting to a customizable subscription-oriented model, and advertising will likely evolve in the same way. Read the whole story
Among adults planning to dress up, 8.9% say they'll be witches, 3.6% vampires, 3.1 % superheroes, and 2.7%, the perennially popular pirate. Read the whole story
Enterprise brands can now use the MessageGears platform to work with their Snowflake data, the company says. Read the whole story