Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google has updated its advice to help marketers determine how updates have impacted website pages that may have taken a hit in the rankings during updates. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
What was the EU even thinking in trying to apply an EU law to the rest of the world? Read the whole story
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by Joe Mandese
Omnicom CRM shop Precision Marketing Group is moving deeper into AI, announcing it has acquired a majority stake in marketing technology developer Smart Digital … Read the whole story
by Sarah Mahoney
Among adults planning to dress up, 8.9% say they'll be witches, 3.6% vampires, 3.1 % superheroes, and 2.7%, the perennially popular pirate. Read the whole story
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by Richard Whitman, Columnist
According to business professor-tech pundit Scott Galloway, history has shown that everyone benefits from such breakups. Except for CEOs. Read the whole story
COMMENTARY
by Ken Leren, Op-Ed Contributor
Apple is set to shake up political targeting ahead of next year's presidential election in the U.S. Read the whole story
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by Ray Schultz
Brands can gauge intent and buying interest based on viewing and prior purchases, the company says. Read the whole story