As Google defines its position as a news publisher, Mueller will provide recaps "every few weeks" of important releases and changes. The first segment reminded me of Walter Cronkite at … Read the whole story
Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product … Read the whole story
Lexus joined several companies in an initiative that ensures its influencer marketing campaigns only use validated first-party data to increase privacy compliance and improve … Read the whole story
Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps. Read the whole story
Lotame recently launched a Private Data Exchange that it says will now require a vetting process for all data sellers and give buyers the … Read the whole story
Xaxis is shifting from simply using data to identify and target people to finding the right messages to target them with. Read the whole story