Search & Performance Marketing Daily
Monday, September 30, 2019
  • Google Ads Takes Reporting Across Accounts

    Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product ... Read the whole story

  • Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant

    Lexus joined several companies in an initiative that ensures its influencer marketing campaigns only use validated first-party data to increase privacy compliance and improve ... Read the whole story

  • OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns

    Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps. Read the whole story

  • Lotame Plans Services Built Off Its Private Data Exchange

    Lotame recently launched a Private Data Exchange that it says will now require a vetting process for all data sellers and give buyers the ... Read the whole story

  • Xaxis' Bidon: 'We Have Forgotten The Creative Side'

    Xaxis is shifting from simply using data to identify and target people to finding the right messages to target them with. Read the whole story