Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company. Read the whole story
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by Laurie Sullivan
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features to Campaign Manager. Read the whole story
by Laurie Sullivan
Reports suggest the We Company will try to sell three companies it had acquired in the last few years that handle office cleaning services … Read the whole story
by Wendy Davis
The House Judiciary Committee recently sent a 17-page letter to Google that included questions about the encryption plan known as DNS over HTTPS protocol. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice assistants are getting plenty of use, but many of the consumers using them have concerns. Nearly half (45%) of consumers globally use voice … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Probably, but then as every SEO executive knows, Google always wins. Read the whole story
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by Wendy Davis
The D.C. Circuit Court of Appeals on Tuesday partially upheld the FCC's decision to revoke the Obama-era net neutrality rules. But the appellate court … Read the whole story
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by Wendy Davis
Europe's highest court ruled Tuesday that companies can only track users who have consented by "active behavior." "It would appear impossible in practice to … Read the whole story
by Joe Mandese
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story