Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company. Read the whole story
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features to Campaign Manager. Read the whole story
Reports suggest the We Company will try to sell three companies it had acquired in the last few years that handle office cleaning services … Read the whole story
The House Judiciary Committee recently sent a 17-page letter to Google that included questions about the encryption plan known as DNS over HTTPS protocol. Read the whole story
Voice assistants are getting plenty of use, but many of the consumers using them have concerns. Nearly half (45%) of consumers globally use voice … Read the whole story
Probably, but then as every SEO executive knows, Google always wins. Read the whole story
The D.C. Circuit Court of Appeals on Tuesday partially upheld the FCC's decision to revoke the Obama-era net neutrality rules. But the appellate court … Read the whole story
Europe's highest court ruled Tuesday that companies can only track users who have consented by "active behavior." "It would appear impossible in practice to … Read the whole story
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story