Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft Advertising said it wants to make it easier for marketers to understand the lingo in its search platform. Starting Monday, it's making a few changes to its naming process. … Read the whole story
by Laurie Sullivan
The reports, which serve up in the Google Search Console, support research Google released in August. It shows several ways shoppers use online video … Read the whole story
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by Laurie Sullivan
Agencies believe traditional media works better to spread the word and make consumers think about a brand. Digital media is better for campaigns requiring … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart … Read the whole story
by Joe Mandese
Publicis Media's Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter. In its October … Read the whole story
by Larissa Faw
Zenith is now forecasting that global ad spend will grow by 4.4% this year to reach $640 billion. Growth is expected to remain stable … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
GDPR could not be any clearer around consent having to come from consumers, could it? Read the whole story
COMMENTARY
by Joe Mandese
The biggest problem with modern day media-buying is that the ad industry has been optimizing the wrong thing: impressions. Yes, the industry uses a … Read the whole story