Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media
strategy. Read the whole story
by Laurie Sullivan
A shooter outside a synagogue in Germany used Amazon Twitch to broadcast the killings on Yom Kippur, the holiest day for Jews. Read the whole story
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by Laurie Sullivan
Marketers aren't doing enough to diversify their ad dollars or leverage first-party data, and consolidate their ad spend largely on Google and Facebook. Read the whole story
by Tanya Gazdik
Electric car brand might be getting hits due to recent negative press, including video that went viral of a driver asleep at the wheel. Read the whole story
by Larissa Faw
Travel Oregon is claiming to be the first tourism agency in the country to experiment with distributing content through voice search. Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The Mueller investigation confirmed that the Russians meddled in the 2016 U.S. presidential election. However, it is not believed to have had a material … Read the whole story
by Karlene Lukovitz
YouTube supposedly now has a slight edge in self-reported viewing times, though Netflix has been on top in these regular Piper Jaffray teen surveys … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The new Econsultancy census finds that brands are stymied by the inability to pull their data together. Read the whole story