Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds only … Read the whole story
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by Laurie Sullivan
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when and how customers experienced issues with its products and improve its customer service … Read the whole story
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by Laurie Sullivan
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. Read the whole story
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by Ray Schultz
The new service from Lead411 includes cadencing and template features, the company says. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Within the next two years, more than 50% of marketers plan to use AI in 10 different ways, led by personalizing the channel experience. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
D2C companies inevitably hit a wall in terms of customer scale and reach via Facebook (or other social media) and search. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The Top 10 Best Brands represent $5.6 billion dollars in ad spend. Read the whole story