Performance Marketing Insider
Clicks grew at nearly twice the rate of spend and impressions grew at more than three times the rate of budgets, according to the Kenshoo Q3 2019 Quarterly Trends Report. Read the whole story
Advertisers are putting their search budgets into Amazon, eBay, Reddit, Yelp and other platforms rather than focusing only on Google and Microsoft. Read the whole story
Google is applying its BERT models to search to help the engine better understand language. BERT is a neural network-based technique for natural-language processing … Read the whole story
Pop-Up Magazine's sponsors integrate with the storytelling-style of the show. Another first -- this season's show had a theme: "The Escape Issue." Read the whole story
The brand is the exclusive partner of the NBA on TNT's Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled. Read the whole story
- COMMENTARY
Facebook today debuts its "News" tab to showcase news articles selected by a team of editors as part of a broader effort to quash … Read the whole story
- COMMENTARY
A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel. Read the whole story
Amazon missed its third-quarter Wall Street earnings target, due to a softening of most of its markets, except for advertising, where it continues to … Read the whole story
