Accuracy seems to have declined in the past three years for most of the devices tested by Perficient Digital in a recent study on voice assistants. Read the whole story
Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue of $40.5 billion and ad revenue of $33.916 billion -- up from $28.954 … Read the whole story
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives marketers insights into performance cross-channel. Read the whole story
Google's parent has reportedly made an offer to acquire Fitbit, the health and fitness smartwatch. Read the whole story
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views … Read the whole story
That shift in ad dollars has forced publishers like Conde Nast, whose titles include 'Vogue' and 'Vanity Fair,' to develop business plans that are … Read the whole story