Performance Marketing Insider
by Laurie Sullivan, Staff Writer
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance indicators -- the short-term impact of … Read the whole story
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by Laurie Sullivan
Only 33% of marketers believe in their ability to fully optimize ad investments in real-time, a report focused on the state of data-driven companies … Read the whole story
by Laurie Sullivan
The digital campaign, which runs through Jan. 2020, calls for C-suite execs to answer online questions about their brands in content and directories before … Read the whole story
COMMENTARY
by Matt Lang, Op-Ed Contributor
Voice assistant providers and designers must strike the right balance between a go-to companion with the answers and an experiential medium that assists with … Read the whole story
by Sara Guaglione
The goal is to create one uniform brand experience across platforms, while upping user engagement. Read the whole story
by Wendy Davis
Video platform YouTube and a host of channel operators have been sued for allegedly tracking young children in order to serve targeted ads to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says. Read the whole story
COMMENTARY
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Facebook, which extended an olive branch to news publishers by paying for their content, still sees journalism as ancillary to its business of commodifying … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives? Read the whole story