Search & Performance Insider
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance indicators -- the short-term impact of … Read the whole story
Only 33% of marketers believe in their ability to fully optimize ad investments in real-time, a report focused on the state of data-driven companies … Read the whole story
The digital campaign, which runs through Jan. 2020, calls for C-suite execs to answer online questions about their brands in content and directories before … Read the whole story
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Voice assistant providers and designers must strike the right balance between a go-to companion with the answers and an experiential medium that assists with … Read the whole story
The goal is to create one uniform brand experience across platforms, while upping user engagement. Read the whole story
Video platform YouTube and a host of channel operators have been sued for allegedly tracking young children in order to serve targeted ads to … Read the whole story
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Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says. Read the whole story
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Facebook, which extended an olive branch to news publishers by paying for their content, still sees journalism as ancillary to its business of commodifying … Read the whole story
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Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives? Read the whole story
