Performance Marketing Insider
Depending on the product category, sponsored listings can improve consumer search effectiveness and increase conversion rates and marketplace profit, Columbia Business School research finds. Read the whole story
Most small businesses don't export their products due to a variety of challenges. Google commissioned a study to better understand these challenges as well … Read the whole story
Last year, VidMob launched a not-for-profit division that works with charities. Its grassroots fund-raising campaign for Yoga & Sport for Refugees will help refugees … Read the whole story
To help demonstrate the Google Assistant features of its new Pixel 4 mobile phone, PHD developed a series of integrated product placements in ABC's … Read the whole story
The Nest Hello Doorbell has four spooky sounds for the season: Monsters, Ghosts, Witches and Vampires. Read the whole story
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading … Read the whole story
COMMENTARYWhile virtual and augmented reality may not be creating as much market buzz as a few years back, there still is plenty of money … Read the whole story
