Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon's growth rate of 3.1%, or 1.4 million more transactions, continues to accelerate and translates to 40 million more transactions compared with a year ago. Read the whole story
by Laurie Sullivan
Fitbit announced Friday that Google intends to acquire the company for $7.35 per share in cash. Google will acquire the brand and its 28 … Read the whole story
-
by Laurie Sullivan
Pinterest has tried to engage consumers with its search features but has failed to gain significant user engagement in Australia, Russia and Africa, and … Read the whole story
by Wendy Davis
The Filter Bubble Transparency Act would require large tech companies to disclose whether they display material to particular users based on personal data -- … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Surveillance-based adtech is one of the greatest menaces to consumer data privacy," privacy groups say in a letter asking Alastair Mactaggart to beef up … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A "New York Times" headline the other day read: "The Advertising Industry Has a Problem: People Hate Ads." Gosh, no...really!??! Read the whole story
-
by Ray Schultz
The enhanced tools help firms improve productivity and foster better communication with customers, the firm says. Read the whole story
COMMENTARY
by Eric Perz
The more useful and sophisticated multitouch attribution algorithms treat data not as the search for the perfect path, but as a busy downtown grid. Read the whole story