Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon has the lowest prices of any online or brick-and-mortar retailer in one of the hottest product categories -- electronics. Read the whole story
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by Laurie Sullivan
Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. … Read the whole story
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by Laurie Sullivan
Amazon is buying PLAs for its own branded products, not just for brands on its marketplace. It appears to be funneling traffic through PLA … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I hope online advertising can lead social media to a place where facts are facts, and all facts are portrayed in a less-sensational manner. Read the whole story