Search & Performance Marketing Daily
Wednesday, November 6, 2019
  • Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC

    Advertisers using the new Conversion Action in Google Ads say they must turn off a toggle to opt out of Enhanced CPC for campaigns. ... Read the whole story

  • Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire

    Amazon is buying PLAs for its own branded products, not just for brands on its marketplace. It appears to be funneling traffic through PLA ... Read the whole story

  • How Online Advertising Could Help Win 2020 Election

    I hope online advertising can lead social media to a place where facts are facts, and all facts are portrayed in a less-sensational manner. Read the whole story