Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Too many brands think of voice as a one-off road map. It should become a long-term one that includes content on their web sites. Read the whole story
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by Laurie Sullivan
Google's efforts to drive more traffic to European shopping rivals have failed, Margrethe Vestager, Europe's Competition Commissioner, told attendees at a conference. Read the whole story
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by Laurie Sullivan
Viant completed a buyout earlier this week that the co-founders say allows them to "take back control" from Meredith Corporation. The move follows others … Read the whole story
COMMENTARY
by Jess Stanley, Op-Ed Contributor
We said hello to BERT, Google's latest algorithm update, at the end of October. What and who is it? Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"We are disappointed that IAB appears to adopt contorted legal interpretations of the CCPA in order to avoid making any meaningful changes to the … Read the whole story
by Larissa Faw
CallRail's research found that 51% of marketers polled in a survey use four or more marketing platforms. Read the whole story