Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year in Q3, driven by 16% click growth, a benchmark report by Tinuiti finds. Read the whole story
Loop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 -- up $100, with a valuation through 2021. Read the whole story
The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent … Read the whole story
Jason Bier is a rock star in data, numbers, and using internet technology to help mankind. He formed the Federation for Internet Alerts along … Read the whole story
The idea behind the Filter Bubble Transparency Act is to liberate internet users from a vicious cycle of seeing more of the same content, … Read the whole story
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, … Read the whole story
Location data is increasingly considered the panacea for targeting, but a new study estimates only 14% of location-based advertising on mobile uses "high-quality" signals … Read the whole story
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potentially other analytics companies -- to scrape information about users, including material that … Read the whole story
In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally … Read the whole story