Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year in Q3, driven by 16% click growth, a benchmark report by Tinuiti finds. Read the whole story
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by Laurie Sullivan
Loop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 -- up $100, with a valuation through 2021. Read the whole story
by Joe Mandese
The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jason Bier is a rock star in data, numbers, and using internet technology to help mankind. He formed the Federation for Internet Alerts along … Read the whole story
COMMENTARY
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The idea behind the Filter Bubble Transparency Act is to liberate internet users from a vicious cycle of seeing more of the same content, … Read the whole story
COMMENTARY
by Joe Mandese
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, … Read the whole story
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Location data is increasingly considered the panacea for targeting, but a new study estimates only 14% of location-based advertising on mobile uses "high-quality" signals … Read the whole story
by Wendy Davis
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potentially other analytics companies -- to scrape information about users, including material that … Read the whole story
by Larissa Faw
In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally … Read the whole story