Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Corvette Collection worked with the Mobile Optimization Initiative, testing five standard tests including simplified card header and autofill to develop an economical model that analyzes overall
collaborative community results. Read the whole story
by Laurie Sullivan
Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal … Read the whole story
by Laurie Sullivan
Marking an evolution in Bing's news services with a focus on privacy, the News tab with an anonymous view guarantees a private browsing experience, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More than a quarter (27%) of the spending will be the remote purchase of physical goods, according to a new forecast by Juniper Research. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As the tech giant announces it is ending political ad micro-targeting, Adland wonders how Google ever offered it under GDPR in the first place. Read the whole story
by Karlene Lukovitz
Sling users can for the first time voice-control programming, and cast Sling to smart devices around the home. Read the whole story
by Karlene Lukovitz
Planners can now use the tool to compare reach and frequency estimates when various mixes of YouTube and TV are used. YouTube hopes this … Read the whole story