Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google's Smart Bidding is intended to give advertisers transparency into the factors that drive performance. This week the company introduced a way to view some of the top bid signals … Read the whole story
by Laurie Sullivan
YouTube Masthead ads are now available for TV screens in its TV app for all advertisers to buy on a CPM basis, an ad … Read the whole story
by Wendy Davis
Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented videos that include product placement. Read the whole story
by Karlene Lukovitz
Google's decision to limit political ad targeting, on top of Twitter's ban of political ads, is causing Facebook to at least discuss an adjustment … Read the whole story
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by Ray Schultz
The move extends the interactivity of AMP to mobile devices, allowing users to take action within an email, the company says. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mozilla has created its annual guide to which products are considered to have good privacy systems in place and which don't. Read the whole story
by Joe Mandese
While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For the most part, digital-born approaches can only make the TV ad world better, with one exception: header bidding. Read the whole story
COMMENTARY
by Joe Mandese
Ad pros know better than anyone that reach, even when it is "earned," doesn't come for free. But that's the case big digital platforms … Read the whole story
by Karlene Lukovitz
Users can now launch the free streamer and control programming choices with Alexa, as well as device touchscreens. Read the whole story