Inside Performance
Search and analytics company Bloomreach pulled "Frozen 2" search and purchasing data, and social media company Sprout Social pulled social listening data from the opening weekend. Here's what they found. Read the whole story
A CMO Council report analyzes the growing use of low-cost, unverified leads from questionable, offshore, commodity list providers, and looks at the risks for … Read the whole story
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. their direct-to-consumer rivals, finding that consumers place much more loyalty, trust and value … Read the whole story
Sources tell CNBC that Facebook bid several times for Fitbit before Google won out, and agreed to pay just over $2 billion for the … Read the whole story
Victims who click on a SendGrid link are taken to Google Docs and offered a document containing Trickbot, Security Boulevard reports. Read the whole story
- COMMENTARY
One bad actor is offering an 80% discount on Ray-Bans, Check Point reports. Read the whole story
Adit Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets. Also joining Ad-Lib is agency veteran Patrick Collister as Chief Creative … Read the whole story
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding company in June, charges that Google effectively put it out of business. Read the whole story
