Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other … Read the whole story
by Laurie Sullivan
Paid and organic search traffic accounted for 42.4% of all ecommerce visits on Black Friday, with smartphones accounting for 60%, according to Adobe Analytics … Read the whole story
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by Laurie Sullivan
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The data transfer tool will adhere to current and forthcoming privacy regulations and will roll out initially during the test phase in Ireland. If … Read the whole story
by Joe Mandese
Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called "traditional media," according … Read the whole story
by Joe Mandese
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs … Read the whole story