Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Genius announced earlier this year it suspected Google is copying its lyrics and serving them up in search engine query results and said it would use watermarks to prove it … Read the whole story
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by Laurie Sullivan
The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP … Read the whole story
by Laurie Sullivan
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed Halsey concert aimed at transforming Times Square into a massive silent disco. Read the whole story
by Laurie Sullivan
Google's co-founders Larry Page and Sergey Brin -- chief executive and president, respectively, of parent Alphabet -- said they would immediately step down and … Read the whole story
by Joe Mandese
"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 … Read the whole story
by Joe Mandese
"Personalization" is 2019's word of the year, according to results of an annual survey of the members of the Association of National Advertisers. The … Read the whole story
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by Wendy Davis
The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, … Read the whole story
by Chuck Martin
This increase from $850 billion in 2019 is driven by service adoption from new business users, including pop-up stores, food trucks and street vendors. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If they can prove they stick to GDPR, they will be fine. If not, there could be massive fines in the post. Read the whole story