Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Data released this week suggests marketers may want to begin their search campaigns at least one month earlier. Read the whole story
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by Laurie Sullivan
The patent highlights OpenX's vision of allowing both marketers and publishers to better determine and evaluate the value of an individual user and ensure … Read the whole story
by Laurie Sullivan
To demystify future trends from search to programmatic and online video, "Search Marketing Daily" reached out to experts who shared their views. Get ready … Read the whole story
by Melynda Fuller
The new platform in Oakland will be lead by Tasneem Raja, a former senior editor at NPR and 'Mother Jones.' She will lead a … Read the whole story
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by Wendy Davis
Google argues that adults as well as children watch videos aimed at youngsters, and that it should be able to collect data from viewers … Read the whole story
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With retailers like Amazon, Walmart and Target selling ad space and paid product listings on their websites, an ecommerce media strategy becomes even more … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
By using available customer information more intelligently, travel providers can deliver offers that consumers really want. Read the whole story
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by Melynda Fuller
The 101 Network, providing educational content across verticals like science, finance and lifestyle, also unveiled a rebranded look. Read the whole story