Company data suggests Google has invested "tens of billions of dollars" in its mapping platform, which is supported by thousands of engineers and map … Read the whole story

The side-by-side content and ad unit seem to create a tighter bond between the brand, consumer desire and intent. The new vertical format, introduced … Read the whole story

An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis … Read the whole story

When Clorox bought Nutranext, it didn't set out to absorb the company into its CPG-ness, but instead let Nutranext continue on its D2C path. Read the whole story